Blogging in 2018 primarily needs to be highly engaging.
High user engagement will be the most defining criteria to measure any success in blogging. Providing top quality user experience is more important than just metrics such as page views and bounce rates, etc.
But the key challenge is how to enhance user experience.
The idea is to provide content that will engage the readers emotionally, intellectually and physically. Interactive content that users can physically engage with is highly valued. Such content includes quizzes, podcasts, webinars, videos, downloadable templates, infographics, etc.
Here are some blogging and content trends that will reign supreme in 2018.
Interactive Content and Long Posts Will be Influential
Interactive Content is poised to change the landscape of blogging completely. Interactive content will undoubtedly dominate over traditional text-based content. And more importantly, 2018 will be the year to do away with 500 word blog post.
Today, posts with more substantial content are deemed relevant. Blogging will be more than just sharing personal opinions, it be will be deeply research oriented.
Visuals are surprisingly more impact than text, and a balance of both words and visual elements can do the trick. Many people are visual learners, pictures stay with us and perhaps make a more impact.
Infographics will continue to dominate the blogging sphere in 2018.
Brands are quickly embracing the trend of interactive content as they offer a more delightful experience for the reader than static content.
Buzzfeed frequently uses quizzes at the end of a post. The Guardian features an interactive WWI documentary on its website. Many finance bloggers have loan repayment calculators on their website. Many health bloggers will feature BMI calculator on their website.
By leveraging interactive content bloggers can make their website unique and renowned for high quality.
Long posts of about 1200 words will take precedence for 500 words long posts.
The blog posts will have image, graphs, charts, video, infographics etc. the content should be informative, educational, thoroughly, honestly researched.
Your blog posts should be practically useful and genuinely helpful. This is the priceless concoction that can make your blog stand out in the crowd.
Amidst a busy schedule of writing blogs on different topics, you may feel overwhelmed. You can always outsource some of your writing requirements to freelance content writers.
An online content selling website, Contentmart hosts a number of highly qualified freelance content writers who can write according to your specific requirement. This will help you become more efficient with your daily blogging activity.
Video content will keep growing.
Currently, it is a major phenomenon in the blogging universe. The charm and appeal of a video content is amazing.
Even one minute of well produced video content can drive the user engagement on your website several thousand fold.
They single-handedly can be responsible for increasing traffic, lowering bounce rate and increasing conversion rate.
With an explainer video you can tell your clients and customers about your products and services.
They are highly effective in creating a buzz and grabbing the attention of the audience. Videos are more enjoyable and they help to retain information better than reading chunks of text to gather information. Thus videos make things easier to understand in the shortest amount of time possible.
Talking about your company, or your vision or your inspiration in a video format can be truly impactful on the audience. A video is more useful and can help people to see the true you.
You get to showcase the authentic side of you in a video. You can explain complex concepts in a more lucid way through a video.
Youtube is the second most popular search engine after Google. This is a proof of the power of video in growing internet traffic exponentially. 2018 presents a great opportunity for bloggers to start creating video content. Video content is shared a lot on social media. Live streaming of video content is very popular on Facebook and Twitter.
Metrics Driven Blogging
2018 is about blogging that also is very rich in data. Gone are the days when texts alone were convincing. So don’t just say, instead strengthen your argument with well researched data and metrics. It is imperative that you authenticate your claims with evidence.
Hence, it has become a common practice for bloggers to use case studies, statistics, and other forms of hard data to attract readers and persuade them to read.
There are several data visualization and data analysis tools such as QlikView, Tableau, Raw, Dygraphs, Domo, Chart.js., ZingChart, InstantAtlas, Timeline, Exhibit, FusionCharts, Visual.ly, WolframAlpha etc.
These tools are highly sophisticated and immensely helpful in data interpretation. Additionally, getting social interaction on your blog is also important to retain traffic on your website. The comments section of your blog can encourage social interaction.